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The Life And Times Of Stanley Christodoulou - The Remarkable Story Of World Boxing's Championship Referee And Judge... The Life And Times Of Stanley Christodoulou - The Remarkable Story Of World Boxing's Championship Referee And Judge (Paperback)
Stanley Christodoulou, Graham Clark, David Isaacson
bundle available
R275 R215 Discovery Miles 2 150 Save R60 (22%) Ships in 5 - 10 working days

On bended knee, he leaned over the stricken boxer and counted him out. When he waved the fight over, there was exactly one second to go in the dramatic and brutal world championship bout and Vctor Galndez had retained his title. But the referee, his shirt stained with the champion’s blood, had cemented his reputation as a cool professional, one destined to become an esteemed figure in world boxing.

South Africa’s own Stanley Christodoulou has officiated an unprecedented 242 world title fights over five decades, some of them among the most iconic in boxing history, and became his nation’s very first inductee into the International Boxing Hall of Fame. He rose from humble beginnings, learning his trade in the South African townships of the 1960s, and went on to lead his national boxing board as it sought to shed the racial restrictions of the apartheid era. It was a contribution to his country’s sporting landscape that saw him recognised by the president of the ‘new’ South Africa, Nelson Mandela.

The Life and Times of Stanley Christodoulou is Stanley’s memoir in boxing. It takes the reader to a privileged position, inside the ropes with champions and into the company of boxing legends.

Big Data Applications in Geography and Planning - An Essential Companion (Hardcover): Mark Birkin, Graham Clarke, Jonathan... Big Data Applications in Geography and Planning - An Essential Companion (Hardcover)
Mark Birkin, Graham Clarke, Jonathan Corcoran, Robert Stimson
R5,007 Discovery Miles 50 070 Ships in 12 - 17 working days

This unique book demonstrates the utility of big data approaches in human geography and planning. Offering a carefully curated selection of case studies, it reveals how researchers are accessing big data, what this data looks like and how such data can offer new and important insights and knowledge. Contributions from key scholars working in the field bring together an international series of case studies on demography and migration, retail and consumer analytics, health care planning, urban planning and transport studies. Chapters also discuss how data sets leveraged from commercial and public agency sources can greatly improve the data traditionally worked with in academic geography, regional science and planning. While addressing the challenges and limitations of big data, the book also demonstrates the usefulness of data sets held by commercial agencies and explores data linkage between big data and traditional public domain data sources. Focusing on the applications of big data to investigate issues in a spatial context, this book will be an essential guide for scholars and students of planning, mobility and human geography, particularly those who specialise in economic and transport geography. Its use of key case studies to demonstrate the applications of big data analytics in planning will also be useful for planners in these fields.

The Identity of Man - as seen by an archaeologist: Grahame Clark The Identity of Man - as seen by an archaeologist
Grahame Clark
R2,644 Discovery Miles 26 440 Ships in 12 - 17 working days

First published in 1982 in the Identity of Man Professor Clark considers a problem which has puzzled men from the authors of the books of the Old Testament to Charles Darwin and his successors: how to reconcile the animal appetites of men with their awareness of gods and their intimations of immortality. What is it that differentiates us most decisively from the other Primates? He argues that the distinction is to be found primarily in the fact that, whereas the behaviour of other animals is largely dictated by their genes, we follow (or reject) cultural patterns inherited through belonging to societies shaped by history. Whereas other animals behave in a broadly homogenous way within breeding populations men adhere to the diversity of cultural traditions observed by ethnographers among peoples surviving on their fringes of the modern world and reconstructed by archaeologists from the cultural fossils of antiquity. Grahame Clark has written an original and fascinating study, drawing both on his lifetime’s experience of archaeological material and on a wide range of other sources to throw new light on the question of man’s identity. This is a must read for archaeologists and anthropologists.

Sun-loving Plants (Paperback, Illustrated Ed): Graham Clarke Sun-loving Plants (Paperback, Illustrated Ed)
Graham Clarke 2
R112 Discovery Miles 1 120 Ships in 12 - 17 working days

As gardeners become increasingly concerned with both drought and water conservation, plants that love the sun are an attractive option. From white flowering hawthorns to richly scented wisteria, they come in all shapes, colors, and sizes, with endless potential for producing stunning planting schemes. You'll find success with this vividly illustrated volume, which shows how to select the best sun-friendly varieties and plant them with confidence--whatever your experience. After explaining exactly how sunlight affects plants, it discusses creating the small amount of necessary shade; choosing and buying trees, shrubs, and flowers; preparing the soil; maintaining the plants, and solving common problems. A huge and beautiful A-Z directory covers annuals, biennials, and bedding plants; bulbous plants; perennials, climbers, conifers, and more.

Henry James (Hardcover): Graham Clarke Henry James (Hardcover)
Graham Clarke
R14,458 Discovery Miles 144 580 Ships in 12 - 17 working days

This set of volumes on Henry James is the third in the "Critical Assessments of Writers in English" series, the aim of which is to provide complete collections of previously published, formative critical assessments covering the whole work of individual writers. They should be useful to serious readers of literature, researchers and advanced students. Many of the pieces included were originally published in journals or books which are now out of print or very difficult to obtain. Each set has an authoritative introductory survey, as well as a full bibliography and biographical details. The choice of material in this set attempts both to gauge the changing response to James and also to establish how consistent has been his stature as a writer. It also attempts to reflect his image - as novelist, critic, dramatist, short-story writer, cultural commentator, travel writer and as a personality as equivocal as his texts. The first volume offers a series of memories of James: friends and critics who help to place the personality in context, followed by responses from 14 writers, poets and novelists. The second volume offers in chronological progression a series of contemporary reviews and views of James's work from both America and Britain together with a series of general essays written between 1879 and 1919. The third volume offers a 20th-century overview from 1919 to the 1980s reflecting the range of the response to James both in terms of subject matter and critical variety. The final volume offers a series of 20th-century interpretations of the major works. This collection provides the student of James with a range of writing on James' work from the 19th century to the 1980s. The bibliography offers a selective listing of the major critical texts and bibliographies as well as details of the publication and serialization of James' works.

Water-saving Gardens (Paperback): Graham Clarke Water-saving Gardens (Paperback)
Graham Clarke 2
R161 Discovery Miles 1 610 Ships in 12 - 17 working days

Hot, parched summers, water restrictions, sprinkler bans: how can we maintain our beloved gardens in such adverse conditions? Drought has become a serious issue, but with a little planning, gardeners can ease the problem and still achieve a fabulous display of color, form, and fragrance. These tips for the water-saving garden offer a variety of great ways to choose and use plants that thrive in an arid environment. Filled with magnificent illustrations, it details design ideas, soil-enhancing possibilities, and hints on watering wisely. Find out how to have an efficient container or kitchen garden, and which trees, shrubs, and border plants work especially well when it's dry. A large A-to-Z of low-water plants offers all the possibilities any gardener could want.

Applied Spatial Modelling and Planning (Paperback): John R. Lombard, Eliahu Stern, Graham Clarke Applied Spatial Modelling and Planning (Paperback)
John R. Lombard, Eliahu Stern, Graham Clarke
R1,315 Discovery Miles 13 150 Ships in 12 - 17 working days

This book highlights the extraordinary range of areas to which geographical analysis and spatial modelling can bring lessons and insights. It shows how these techniques have been used to address 'real world' issues that are of concern to international organisations, public agencies and businesses, as illustrated by actual funded projects that geographers have developed collaboratively with end-users. Applied Spatial Modelling and Planning shows how much geographical research is policy relevant to a wide variety of agencies through the use of GIS and spatial modelling in applied geography. The book's chapters contain a cross-section of innovative applications and approaches to problem solving within five major domains of the dynamics of economic space, housing and settlements, population movements and population ageing, health care, and the environment. Using a number of case studies on the use of GIS and spatial modelling, this book demonstrates the fact that much of what is done by quantitative geographers is not only relevant within academia, but also has use in policy work. This book will appeal to an international audience interested in cutting-edge spatial modelling to better understand the processes involved in solving real problems.

Retail Location Planning in an Era of Multi-Channel Growth (Paperback): Mark Birkin, Graham Clarke, Martin Clarke Retail Location Planning in an Era of Multi-Channel Growth (Paperback)
Mark Birkin, Graham Clarke, Martin Clarke
R1,385 Discovery Miles 13 850 Ships in 12 - 17 working days

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.

Retail Location Planning in an Era of Multi-Channel Growth (Hardcover): Mark Birkin, Graham Clarke, Martin Clarke Retail Location Planning in an Era of Multi-Channel Growth (Hardcover)
Mark Birkin, Graham Clarke, Martin Clarke
R3,993 Discovery Miles 39 930 Ships in 12 - 17 working days

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.

Archaeology and Society - Reconstructing the Prehistoric Past (Paperback): Grahame Clark Archaeology and Society - Reconstructing the Prehistoric Past (Paperback)
Grahame Clark
R1,571 Discovery Miles 15 710 Ships in 12 - 17 working days

This reissue of the 1957 3rd edition of this book describes how archaeologists go about their work, how ancient sites are found, what methods are used to explore them, how finds are dated, and within what limits archaeological evidence is able to tell us how people lived before the dawn of recorded history.

Applied Spatial Modelling and Planning (Hardcover): John R. Lombard, Eliahu Stern, Graham Clarke Applied Spatial Modelling and Planning (Hardcover)
John R. Lombard, Eliahu Stern, Graham Clarke
R4,617 Discovery Miles 46 170 Ships in 12 - 17 working days

This book highlights the extraordinary range of areas to which geographical analysis and spatial modelling can bring lessons and insights. It shows how these techniques have been used to address 'real world' issues that are of concern to international organisations, public agencies and businesses, as illustrated by actual funded projects that geographers have developed collaboratively with end-users. Applied Spatial Modelling and Planning shows how much geographical research is policy relevant to a wide variety of agencies through the use of GIS and spatial modelling in applied geography. The book's chapters contain a cross-section of innovative applications and approaches to problem solving within five major domains of the dynamics of economic space, housing and settlements, population movements and population ageing, health care, and the environment. Using a number of case studies on the use of GIS and spatial modelling, this book demonstrates the fact that much of what is done by quantitative geographers is not only relevant within academia, but also has use in policy work. This book will appeal to an international audience interested in cutting-edge spatial modelling to better understand the processes involved in solving real problems.

Service Operations Management - Improving Service Delivery (Paperback, 5th edition): Robert Johnston, Michael Shulver, Nigel... Service Operations Management - Improving Service Delivery (Paperback, 5th edition)
Robert Johnston, Michael Shulver, Nigel Slack, Graham Clark
R2,250 Discovery Miles 22 500 In Stock

Analyse and address organisational challenges using real world examples    Service Operations Management, 5th Edition, by Robert Johnston et al. is a market-leading text on service operations management and provides a clear understanding of how service performance can be improved in organisations.  This textbook applies underlying theories to the real world challenges faced by service operations managers on a daily basis, by providing a diverse range of examples and illustrations.  Each chapter provides a range of tools, frameworks and techniques designed to help you better analyse existing operations and understand ways to deal with operational challenges.    Pearson, the world’s learning company. 

Archaeology and Society - Reconstructing the Prehistoric Past (Hardcover): Grahame Clark Archaeology and Society - Reconstructing the Prehistoric Past (Hardcover)
Grahame Clark
R4,292 Discovery Miles 42 920 Ships in 12 - 17 working days

This reissue of the 1957 3rd edition of this book describes how archaeologists go about their work, how ancient sites are found, what methods are used to explore them, how finds are dated, and within what limits archaeological evidence is able to tell us how people lived before the dawn of recorded history.

Reimagining the Art Classroom - Field Notes and Methods in an Age of Disquiet: Mark Graham, Clark Goldsberry Reimagining the Art Classroom - Field Notes and Methods in an Age of Disquiet
Mark Graham, Clark Goldsberry
R780 Discovery Miles 7 800 Ships in 9 - 15 working days

This book is for artists, teachers, and those who prepare teachers. In the field of art and design education there are many theoretical strands that contribute to the practices of teaching and learning in the visual arts. The problem for artist teachers and those who prepare teaching artists is how to frame the diverse methodologies of art and art education in a way that affords divergent practices as well as deep understanding of issues and trends in the field. Teachers need a field guide that provides a contextual background of theory in order to make their own teaching practice relevant to contemporary art practices and important ideas within the field of education. The book, in its content and presentation of content is pedagogical; it provides a catalyst and prompt for meaningful and personal artistic inquiry and exploration. The book describes connections between teaching and artistic practices including the pedagogical turn in contemporary art. As a book for artists and designers, it is graphically compelling and visually inspiring. It is designed to be engaging for the practitioner and theoretically robust. A problem with many current texts is that they are written by academics who are often a step removed from the issues of classroom instruction and tend use the language of the scholar, which is appropriate for a scholarly journal, but can be difficult for other audiences. This book will bridge this divide through its use of design, narrative, and descriptions of innovative artistic practices. Rather than being a book about “best practice” it is a book about “diverse practices” within art making and teaching. This field guide to artistic approaches, including methods for teaching art, frames its arguments around critical questions that artists and art teachers must address such as: What is the role of art and design in secondary education? What will I teach? How do we go about teaching art? How do I know if my teaching is working? What is the role of traditional mediums and methods within contemporary art practices? How can art teachers contribute to the reinvention of schools? How might fluency within a medium be connected to important issues within culture, including the culture of adolescents? This book includes examples of approaches that might provoke or inspire artist and pedagogical inquiry. These are approaches that actively engage students in work that disrupts taken for granted conventions about schooling and its purposes. It considers how art and design might transform the school experience for adolescents.

Economic Prehistory - Papers on Archaeology (Paperback): Grahame Clark Economic Prehistory - Papers on Archaeology (Paperback)
Grahame Clark
R1,288 Discovery Miles 12 880 Ships in 12 - 17 working days

Throughout his career Grahame Clark has pioneered on a world scale the use of the archaeological record to document the economic and social life of prehistoric communities. In Europe he was the first to employ the concept of the ecosystem in archaeology and to underscore the necessarily reciprocal relationship that exists between culture and environment. In Britain he has played a major role in moving archaeology away from its preoccupation with typology and spurring on the newly emergent discipline of bioarchaeology. Economic Prehistory reflects all these concerns. Following a comprehensive bibliography of Professor Clark's writing, the volume opens with a series of classic papers on basic subsistence activities such as seal hunting, whaling, fowling, fishing, forest clearance, farming and stock raising. Subsequent sections then deal with world prehistory and the thorny relationship between archaeology, education and society. The volume closes with a retrospective which looks critically at such figures of the past as Gordon Childe and Mortimer Wheeler and to the author's own renowned excavations at the Mesolithic site of Starr Carr.

The Earlier Stone Age Settlement of Scandinavia (Paperback, New): Grahame Clark The Earlier Stone Age Settlement of Scandinavia (Paperback, New)
Grahame Clark
R841 Discovery Miles 8 410 Ships in 12 - 17 working days

During the Ice Age Scandinavia was submerged under thick ice sheets, and it was only in the subsequent warmer conditions, as the ice receded, that colonisation by plants, animals and men became possible. In this book Grahame Clark examines the expansion of human settlement into this area, with particular emphasis on the economic aspects of the societies under discussion. The account is carried down to the time (3500 3000 BC) when mixed farming, including cereal agriculture, was being introduced into the area. The book is fully illustrated and documented by many maps and tables. It provides a rounded picture of the economy of the first settlers and their descendants in an area whose archaeological past has been exceptionally fully investigated and documented. The colonisation of Scandinavia is considered in its European context, but the main emphasis lies on the process of change and the continuity of settlement in the territory itself.

Prehistory at Cambridge and Beyond (Paperback): Grahame Clark Prehistory at Cambridge and Beyond (Paperback)
Grahame Clark
R829 Discovery Miles 8 290 Ships in 12 - 17 working days

Grahame Clark's book examines the development of prehistoric archaeology at Cambridge and the achievements of its graduates, placing this theme against the background of the growth of archaeology as an academic discipline worldwide. Prehistory in Cambridge began to be taught formally in 1920 and emerged as a full tripos soon after the Second World War. From the outset it focused on the aims and methods of archaeological research, providing in addition for combinations of study options ranging from early prehistory to the archaeology of the major civilisations of the Old World and the protohistory of Northern Europe. The measure of its success is shown by the achievement of Cambridge graduates at home and overseas in both the study and the field. A significant outcome of their work has been the widespread recognition of archaeology as a subject of broad educational value, not merely for undergraduates, but for human beings the world over.

The Organic Herb Gardener (Paperback): Graham Clarke The Organic Herb Gardener (Paperback)
Graham Clarke
R488 R147 Discovery Miles 1 470 Save R341 (70%) Ships in 12 - 17 working days

Discover the wonderful diversity of herbs in this comprehensive guide for the organic grower. The amazing range of colours, size, textures and perfumes make growing herbs an infinitely rewarding experience. Perfect for the organic gardener, herbs attract beneficial insects and wildlife and are often tough and resilient to pests and disease. Practical advice on planning an herb garden, propagating, planting, harvesting, drying and storing is included along with a handy calendar of jobs. The A-Z directory of herbs will inspire planting ideas and give background information of known culinary, medicinal and cosmetic uses for each herb.

Space, Time and Man - A Prehistorian's View (Paperback, Revised): Grahame Clark Space, Time and Man - A Prehistorian's View (Paperback, Revised)
Grahame Clark
R549 R452 Discovery Miles 4 520 Save R97 (18%) Ships in 10 - 15 working days

Human understanding of time and space has been developing since the most primitive societies began to record an awareness of their history and environment. Grahame Clark, a distinguished prehistorian, describes that process and its extension with the emergence of technology, social organisation and the capacity for abstract thought. Moving from preliterate to civilised societies, he charts the various phases of transition, marked most notably by the growth of geographical discovery culminating in the circumnavigation of the earth, and the growth of a deeper, more critical view of human history. Our own period takes this fascinating account into the exploration of outer space and the search for an understanding of man's place in the cosmos.

Growing for Food and Colour (Hardcover): Graham Clarke Growing for Food and Colour (Hardcover)
Graham Clarke
R664 R208 Discovery Miles 2 080 Save R456 (69%) Ships in 12 - 17 working days

Over the past four or five years in the UK, the grow-your-own phenomenon has meant that more and more people have been producing their own food. From salads and root crops to apples, cucumbers, squashes and strawberries, home-grown food is enjoyed in ever-increasing quantities. And why not? Growing your own provides exercise, nutritious food, and gardeners can choose their favourite varieties for taste or yield. But what about those who want to grow their own, but perhaps have a small garden, and do not want to lose its decorative appeal? How can they combine growing their own food with flowers and colour? Growing for Food and Colour shows that it really is possible to cultivate fruits, vegetables and herbs alongside flowers - and that the beauty of the garden can be enhanced rather than compromised by productive plants. Following the advice in this book will enable the reader to enjoy home-grown food that is fresher, healthier and tastier - but which also looks fantastic.

World Prehistory - In New Perspective (Paperback, 3rd Revised edition): Grahame Clark World Prehistory - In New Perspective (Paperback, 3rd Revised edition)
Grahame Clark
R2,343 Discovery Miles 23 430 Ships in 12 - 17 working days

'To qualify as human, a hominid has, so to say, to justify himself by works: the criteria are no longer biological so much as cultural'. Professor Grahame Clark goes on to trace the origins and development of human culture, in all its diversity, throughout the world. He follows the intellectual, material and social progress of mankind in each major region, from the earliest stone industries of two million years ago to the gradual and still incomplete attainment of literacy over the last five thousand years. He takes full account of peoples still preliterate when encountered in recent times by anthropologists as well as of those which nourished the great historic civilizations of mankind. Throughout he emphasized the close relationship between environment and the character and speed of cultural development. The archaeological record on which we have to rely for the greater part of man's early history is still incomplete but the spread of excavation and the almost universal adoption of radiocarbon dating do now make possible a provisional but integrated account of world prehistory. This edition contains a much more detailed and up-to-date coverage of the various territories, particularly America and Australasia, than did its predecessors. The narrative is generously illustrated with photographs, drawings and maps, and there is a carefully selected list of references to the main sources used. This provides a bibliography designed to give access to the whole of man's history before written records began.

GIS and the Social Sciences - Theory and Applications (Hardcover): Dimitris Ballas, Graham Clarke, Andy Newing, Rachel Franklin GIS and the Social Sciences - Theory and Applications (Hardcover)
Dimitris Ballas, Graham Clarke, Andy Newing, Rachel Franklin
R5,351 Discovery Miles 53 510 Ships in 12 - 17 working days

GIS and the Social Sciences offers a uniquely social science approach on the theory and application of GIS with a range of modern examples. It explores how human geography can engage with a variety of important policy issues through linking together GIS and spatial analysis, and demonstrates the importance of applied GIS and spatial analysis for solving real-world problems in both the public and private sector. The book introduces basic theoretical material from a social science perspective and discusses how data are handled in GIS, what the standard commands within GIS packages are, and what they can offer in terms of spatial analysis. It covers the range of applications for which GIS has been primarily used in the social sciences, offering a global perspective of examples at a range of spatial scales. The book explores the use of GIS in crime, health, education, retail location, urban planning, transport, geodemographics, emergency planning and poverty/income inequalities. It is supplemented with practical activities and datasets that are linked to the content of each chapter and provided on an eResource page. The examples are written using ArcMap to show how the user can access data and put the theory in the textbook to applied use using proprietary GIS software. This book serves as a useful guide to a social science approach to GIS techniques and applications. It provides a range of modern applications of GIS with associated practicals to work through, and demonstrates how researcher and policy makers alike can use GIS to plan services more effectively. It will prove to be of great interest to geographers, as well as the broader social sciences, such as sociology, crime science, health, business and marketing.

GIS and the Social Sciences - Theory and Applications (Paperback): Dimitris Ballas, Graham Clarke, Andy Newing, Rachel Franklin GIS and the Social Sciences - Theory and Applications (Paperback)
Dimitris Ballas, Graham Clarke, Andy Newing, Rachel Franklin
R1,810 Discovery Miles 18 100 Ships in 12 - 17 working days

GIS and the Social Sciences offers a uniquely social science approach on the theory and application of GIS with a range of modern examples. It explores how human geography can engage with a variety of important policy issues through linking together GIS and spatial analysis, and demonstrates the importance of applied GIS and spatial analysis for solving real-world problems in both the public and private sector. The book introduces basic theoretical material from a social science perspective and discusses how data are handled in GIS, what the standard commands within GIS packages are, and what they can offer in terms of spatial analysis. It covers the range of applications for which GIS has been primarily used in the social sciences, offering a global perspective of examples at a range of spatial scales. The book explores the use of GIS in crime, health, education, retail location, urban planning, transport, geodemographics, emergency planning and poverty/income inequalities. It is supplemented with practical activities and datasets that are linked to the content of each chapter and provided on an eResource page. The examples are written using ArcMap to show how the user can access data and put the theory in the textbook to applied use using proprietary GIS software. This book serves as a useful guide to a social science approach to GIS techniques and applications. It provides a range of modern applications of GIS with associated practicals to work through, and demonstrates how researcher and policy makers alike can use GIS to plan services more effectively. It will prove to be of great interest to geographers, as well as the broader social sciences, such as sociology, crime science, health, business and marketing.

Scenarios in Marketing - From Vision to Decision (Hardcover): Gill Ringland, Laurie Young, Andrew Curry, David Young, Tim... Scenarios in Marketing - From Vision to Decision (Hardcover)
Gill Ringland, Laurie Young, Andrew Curry, David Young, Tim Westall, …
R977 R742 Discovery Miles 7 420 Save R235 (24%) Ships in 12 - 17 working days

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you.

Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation.

The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.

Water Gardens (Paperback): Graham Clarke Water Gardens (Paperback)
Graham Clarke
R160 Discovery Miles 1 600 Ships in 12 - 17 working days

Waterfalls pouring from a stone wall onto rocks below. Water jets spurting over a pond. A small fountain splashing and bubbling onto a pebble base. Who can resist the calming appeal of water? You don't have to: it's easy to bring this dazzling feature into your garden, thanks to the sound advice and full color photographs packed into this inspirational, practical guide. It's an invaluable reference for every aspiring water gardener, with all the construction instructions and facts on liners, pumps, filters, season-by-season maintenance, and projects. After learning how to get started, you'll find out about extras to include, cleaning the water, adding hardy fish, keeping koi, and attracting wildlife. An illustrated A-to-Z directory of water plants rounds out the discussion.

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